For recruitment founders running executive search & retained firms

A predictable pipeline of clients
you actually want to work with.

We build and run the marketing engine behind recruitment founders.
Personal brand, inbound funnels and outreach, all working as one system.
You stay in the deals. We keep the leads coming.

Strategy and execution, handled Built around your niche Tracked and optimised weekly
The problem

You're great in the room. The pipeline is the problem.

Most recruitment founders win the work once they're in front of someone. The hard part is keeping a steady flow of the right people coming to you.

You know you need to be marketing. There just isn't the time for it, and there isn't a real strategy behind it. So when BD picks up, marketing is the first thing to slip, and the pipeline goes quiet right when you need it most.

Maybe you've had help with content before. Someone to write the odd post. But no strategy, no tracking, and no one keeping it optimised or holding it all together. It looked like marketing on the surface. It never brought leads.

Sound familiar?

  • No time for marketing when you're billing and running the team
  • Revenue that rises and falls with whatever search is active
  • Outsourced content before, with no strategy, tracking or accountability behind it
  • You know you need to be visible. It just never gets done
How it works

A strategic partner, not just another content service.

We don't hand you a few posts and disappear. We build the strategy, run it for you, track what's working, and keep refining it.

STEP 01

Strategy first

We look at your niche, your audience and your goals, then build a custom plan. Never a template.

STEP 02

We run it for you

Consistent execution, week in and week out. We don't sit back and wait on you, we keep things moving and push the work forward.

STEP 03

We track everything

Every metric that connects to revenue. No vanity numbers, no guesswork.

STEP 04

We keep optimising

We refine as we go and keep the whole thing accountable, so the marketing never slips.

Services

One engine. Every part working together.

No two plans look the same. We pull the right mix for your business, and the parts work as one system so you're covered on every side.

LinkedIn personal branding

Consistent, strategic posts and a newsletter that warm up your network and build credibility with the people you want as clients.

Inbound lead funnels

Lead magnets and capture systems that turn that visibility into real leads in your pipeline.

Outreach campaigns

Targeted BD lists and sequences that start conversations with the specific people you want to reach, even if they don't know you yet.

Paid ads

Paid campaigns that put you in front of a new, cold audience and extend your reach beyond your own network.

+ Mixed and matched to what your business actually needs, never a fixed package you have to squeeze into.

The transformation

From referral-dependent to a pipeline you can count on.

Where most founders start

  • Leads dry up the moment BD gets busy
  • Marketing sitting on your to-do list for weeks
  • Revenue tied entirely to active searches
  • Watching competitors build their brand while yours waits

Where Opsify takes you

  • A steady flow of warm inbound leads
  • Marketing handed over completely and off your plate
  • A personal brand that makes the right people come to you
  • More time for the deals, the thing that actually bills
In their words

What it's like on the other side.

Real recommendations from the recruitment founders we work with.

What truly sets Vee apart is her strategic mindset. She doesn't just execute, she brings insight, direction and genuinely valuable advice that elevates every project. She is, without doubt, a bit of a secret weapon.

Rebecca Dyke
Rebecca DykeFounder · Executive Search

Vee brings a calm, considered approach that makes working together feel like a true partnership. A rare blend of being utterly professional while also incredibly personable.

Charlotte Streeten
Charlotte StreetenFounder · Retained Search

She understands that effective marketing must be both compelling and commercially focused. It needs to generate leads and support business growth. I have complete confidence in her approach.

Alan Herrity
Alan HerrityFounder · Momentum Search & Selection

Vee helped us get our marketing off the ground. Picked us up when we were a bit lost and gave us the tools and guidance to get going. Effective, a great teacher, and a joy to work with.

Sean Locke
Sean LockeFounder · The Locke Group

When we needed marketing support at short notice, Vee stepped in seamlessly and delivered far beyond expectations. The document she created looked incredible and needed barely any changes.

Harriet Janman
Harriet JanmanFounder · Power Generation Search
The people behind it

Vee and her A-team.

A small team that treats you like the only client.

Vee van der Merwe

Vee van der Merwe

Founder & Strategist

The strategy behind it all. Obsessed with optimisation in work and in life, and brings the same discipline to your pipeline as she does to the gym.

Alicia Nieman

Alicia Nieman

Marketing Manager

The content, design and craft behind everything you see. A creative through and through, who will fly off to a new country the second she gets the chance.

Amber Wiles

Amber Wiles

Account Manager

Your go-to, and the one who keeps every project moving and nothing slipping through. Loves people so much that her idea of downtime is people-watching from the sidelines.

Kerryn Routledge

Kerryn Routledge

Marketing Specialist

The lead magnet and workflow queen, building the funnels and behind-the-scenes systems that keep the right leads coming in. Never happier than when she's out of the office and on a horse.

Ash

AI Sidekick

Everyone's assistant, digging up research and breezing through the admin faster than any of us. Runs on data, never coffee, and still hasn't asked for a day's leave.

Plus a bench of trusted specialists, brought in for the right brief rather than a one-size-fits-all team.

Let's talk

Tell us where your pipeline's at.

No pitch and no pressure. A straight conversation about whether we can help, and what that would look like for your business.

Got it, thank you. We'll be in touch soon.